Mission and Values

Vision Statement

American Bicycle Group aims to be a premiere bicycle manufacturer; we build leading edge, high-quality bicycle and products coupled with extraordinary customer service. 

Mission Statement

To inspire healthy lifestyles through high-quality and affordable bicycles and products.

Our Values

• We commit to our stakeholders: employees, customers, stockholders, and community, always first and foremost.
• We are one team.
• We create exceptional and high-quality products that we are ourselves use.
• We treat everyone with respect.
• We lead with integrity.
• We accept all ages, races, and abilities.
• We take pride in our athletes and customers.
• We strive for environmental consciousness.